Eco-Efficiency: Making Money without Abusing the Earth

December 8th, 2009

Kohlberg, Kravis, Roberts & Co (KKR) was founded by Henry Kravis and his business partner George Roberts in 1976 with some assistance from the First Chicago Corporation. But going on, aiming to make their portfolio of companies more ecologically aware and more profitable as well, they have set up a unique proposal which has fundamentally changed the way businesses and environmental activists carry on their day-to-day business. Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the New York based Environmental Defense Fund (EDF) merged in 2008, with the intention of making green business practice a commonplace idea. This coalition was forged to oppose critical environmental issues, such as air pollution, toxic emissions, overblown consumption of water resources, and hazardous emissions.

Eco-efficiency (the phrase was originally propagated by the World Business Council for Sustainable Development WBCSD) is the procedure employed to achieve these aims, through using ecologically sustainable policies such as improving fuel economy through vehicle fleet maintenance, recycling programs and reducing the dispersion of toxic chemicals. Although the project was an enormous success, no-one realized how fantastic the results were until Ken Mehlman, the head of the project and global public affairs, finished the review of the first 12 months. Much to everybody’s surprise, Ken saw that this program not only cut back on the overall impact on the planet, but also increased the profitability of all their business concerns as well. Almost all of the firms linked with Kohlberg, Kravis, Roberts & Co and Ken Mehlman now take part in the Green Portfolio Project. Seeing that the entire portfolio is valued at almost $100,000,000,000 dollars, you may be certain that this wasn’t an easy achievement. These two organizations along with Ken Mehlman are further developing the initial Green Portfolio project. The Climate Corps Program founded by the EDF is one of these enterprises, it advances environmentally friendly techniques to students taking an MBA. KKR and Ken Mehlman have taken the time to create a series of metrics and analytical tools that quantify and oversee various resources. With this information available, companies may easily assess all of their everyday procedures and ascertain precisely how they can improve while at the same time permitting them to determine how environmentally friendly they are.

Henry Kravis, the KKC, and the Environmental Defense Fund have encouraged all sorts of businesses to cut down their environmental impact. So, to summarize, the work of these organizations has made green business practice not only viable, but commercially desirable, and their radical ideas are setting a new standard in today’s community.

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